AI Digital Marketing Skills and the Tools I Use
Here is what I can actually do, in plain words, and which tool I use for each job.
Skills
What I Can Do
SEO and local search
Finding the words customers type, fixing titles and headings and completing your Google listing.
Search Console, Business Profile →Social media
Planning a month of content around buyer questions, then writing captions and designing posts.
Canva, Instagram, YouTube →Paid ads
Small test budgets on Google and Meta, with each enquiry traced back to its source.
Google Ads, Meta Ads Manager →Content and reels
Scripts, hooks and shot lists for short videos, followed by simple editing.
Canva, phone camera →Websites and stores
WordPress pages built for speed and search, and Shopify store set-up.
WordPress, Elementor, Shopify →Analytics and reports
Turning visits, clicks and enquiries into a one-page monthly report.
Analytics 4, spreadsheets →AI
How I Use AI
AI digital marketing skills only help if the person using them stays in control. I use AI to sort research and to draft. I decide what is true, what fits your brand and what gets published.
That means every caption, ad and report is read and edited by me before you see it.
See these skills on real projects
Browse what I have built so far, or tell me what you need.